As Canyon Ranch moves into a new decade, we have a new leader to guide our way. Jeff Kuster joins the company as CEO with a track record of transformational leadership, brand building, and assembling winning teams that drive results. He also demonstrates a passion for consumers and markets, and a strong focus on internal culture and diversity. Kuster brings more than 30 years of global experience, from the Peace Corps in West Africa and Doctors Without Borders in Romania, to leadership positions with McKinsey & Company and executive roles with fashion and lifestyle brands based in Europe. Most recently, he served as the Group President of North America for Ralph Lauren Corporation.
Jeff’s journey to Canyon Ranch is far more than a simple stop on a career path – he spent a transformational week at the Tucson property’s Life Enhancement Center and feels a true connection to all that the brand is. “I was first introduced to Canyon Ranch as a guest at the Life Enhancement Center in Tucson,” says Jeff. “The unexpectedly profound and meaningful experience served as the catalyst for my interest in joining the company. I am drawn to iconic organizations that have the power to transform lives, and Canyon Ranch has a history of forging deep connections with those who engage with it. I am honored to partner with this amazing team and the brand’s dedicated ownership to create the next chapter of evolution and growth.”
With a B.A. from Beloit College, Kuster also earned both an M.B.A. and M.P.P. from The University of Chicago, and is fluent in French and Spanish.