Chief Marketing Officer
With a long history of helping people discover the things that bring them pure joy – whether that be kids’ toys, video games, or most recently, experiences like Canyon Ranch – Mike Fulkerson brings a wealth of global marketing experience, consumer expertise and lifelong passion for health and wellness to the brand as the company’s inspirational CMO.
With more than 20 years of global marketing experience, Mike Fulkerson has spearheaded highly successful marketing campaigns for some of the most beloved brands worldwide, creating enjoyable experiences for consumers of all ages. Before joining Canyon Ranch, he spent a highly impactful decade in Hong Kong leading the Asia Pacific marketing organizations for Marriott International and Mattel. Realizing the chance to live fully immersed within different cultures is rare, Mike saw this as an opportunity to absorb as much knowledge as he could during his time overseas to create more meaningful experiences for guests – regardless of where they come from. “My biggest takeaway from living in Asia was to not always accept things at face value. There are so many nuances in how people approach the world and what is important to them. As a brand leader, it is important to seek to understand others.”
Prior to his time in Asia, Mike also held brand and marketing leadership roles at the global headquarters for Mattel and Activision in Los Angeles. While working in toys and video games, he learned the importance of creating strong emotional connections to foster positive and unforgettable experiences – a skill that has translated into his work at Canyon Ranch, along with expertise in branding, digital marketing, product development and hospitality.
A true believer in the transformative power of Canyon Ranch, Mike felt the impact of the brand after experiencing the Elevate week at the Life Enhancement Center in Tucson. The full week of curated classes, lectures and services culminated in a mountain bike ride through the desert where Mike realized that, “I was exactly where I should be.” When he is not busy creating extraordinary experiences for guests, he enjoys spending quality time with his family and staying active with Brazilian Jiu Jitsu, cycling and yoga.
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